NEWMAN'S NOSH
LOCAL PRIVATE DINING, EVENTS, AND KITCHEN TAKEOVERS
NEWMAN'S NOSH
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Around The World in 8 Small Plates: poster & menu designs · 1/3
Madi Hall-Newman · 2025
A private dining and events brand built around pop-up experiences, seasonal menus and a social-first identity that turns every plate into shareable content.
Madi Hall-Newman has been training as a chef for years, honing a style rooted in seasonal, locally sourced produce and a deep love of hospitality. Ready to take the leap from private kitchen to public-facing events, she came to me to build a brand that could carry kitchen takeovers, pop-ups and private dining with the same confidence as the food itself. Across three collaborative projects to date, I have delivered a full branding suite: visual identity, menu systems, social templates, event collateral and a flexible toolkit built to scale as the brand grows.
Approach
We built out the brand identity first, then let it guide the colour palette and art direction for the first launch, 'Around The World in 8 Small Plates': a takeover at a local pub, full of family and friends, serving eight dishes inspired by Madi's travels and experiences. Visual references drew from the original Around the World in 80 Days artwork, which we reinterpreted into a modern, tactile menu of prints, typography and table signage.
Outcome
Deliverables included social media assets, fully vectorised branding elements including a short and long form logo, social media carousels, bar menus and promotional content across Instagram stories and reels. The first event sold out and drew rave reviews for both the menu and the branding, with guests loving the posters so much that several were sold on the night. A further two projects to date were booked for the same client and I look forward to many more!
SKILLS AND FOCUS AREAS
- Brand Strategy
- Logo & Wordmark
- Typographic System
- Print Collateral
- Adobe Illustrator
- Social Templates
Next Project: 02