YODHA HEALTH
Brand Identity & Digital Campaign
YODHA HEALTH
Brand presentation deck · 1/32
YODHA IS EVERYWHERE DOOH CONCEPT · 1/4
Latus Group (via DA Creative Studio) · 2021
A digital health platform from Latus Group, bringing AI-driven workplace wellbeing, remote health surveillance and employee self-service into one pocket-first app for iOS and Android.
Yodha is a digital health platform built by Latus Group to bring AI-driven workplace wellbeing, remote health surveillance and employee self-service into one seamless, pocket-first app for iOS and Android. Latus came to DA Creative Studio for the full branding of the new Yodha app and its surrounding tech, and I joined a small team of three to four tasked with shaping how the product looked, sounded and showed up across every touchpoint.
Approach
Working as part of a close-knit team of three or four at DA Creative Studio, I contributed across logos, presentation decks, web imagery, digital-out-of-home and adverts. It was a lot of responsibility for a junior content creator, which meant owning real parts of the work rather than just supporting them, from early identity exploration through to final assets. I sat in on stakeholder meetings and presented concepts back to the client directly, helping translate Latus's vision for a modern, trustworthy health brand into a cohesive visual system.
Outcome
The result was a confident, joined-up identity that carried Yodha from logo and presentation decks through to web, DOOH and advertising, giving Latus a brand that felt as sharp and dependable as the app itself. Looking back, it was a formative project, one that trusted me with genuine ownership early on and taught me how to hold my own in a stakeholder room.
SKILLS AND FOCUS AREAS
- Presentation Design
- Teamwork
- Stakeholder Meetings
- Adobe Photoshop
- Adobe Illustrator
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